What We Do: MARKETING

Public Relations/Media

EMG don’t only sell merchandise at events, we MAKE SURE merchandise sells at our events! Through below-the-line Public Relations activities we can create a ‘hype’ or ‘buzz’ prior to your event so that we can capitalise on sales during the event.

Pre and Post event Sales

EMG specialise in capturing sales not just during an event, but also before and after an event. An example of this is www.pilgrimpride.com.au Pilgrim Pride is a website dedicated to capturing pre-event sales. EMG developed the site as a fully functional website with the purpose of stimulating sales prior to the event. This website was also used as a medium for launching products and communicating messages to Pilgrims about our merchandise and what to expect once they come to the event.

Event Innovation

EMG specialise in creating tailored products to enhance the event experience for consumers. EMG created the ‘WYDGET’ as a during-event experience enhancer for the Pilgrims of WYD. The WYDGET was designed to create interaction between visiting Pilgrims and to ensure that they have a positive experience of WYD. The WYDGET is another revenue stream for EMG and a level of event innovation rarely seen in the industry.