What We Do: RETAILING

Retailing Environment

EMG are experts at activating Retail outlets for global event to create stunning and highly effective sales environments for the products they are marketing and selling.

EMG selected 18 outlet locations and designed and merchandised each outlet to maximise their selling potential. An excellent example is WYD on HYDE – the Super Store that opened across from St. Mary’s Cathedral and became a central point of the overall event.

Human Resources

EMG has systems and procedures in place to handle mass short-term employment. For WYD08, the HR department was responsible for identifying, selecting, recruiting and training 350 on-site retail staff.

We conducted group assessments of 50- 80 candidates at a time and have the capabilities to handle larger numbers. Our training program details all sales aspects from cash handling and product knowledge to up-selling techniques and customer service management.